YCLIENTS

Google Analytics/End-to-end analytics

ParameterDescription
dataEntity parameters. The same set of fields is used as when accessing the entity via the API
custom_fieldsThe values ​​of the additional fields of the record that are returned with the record
servicesServices available for booking, by category

Megaplan

Google Analytics/End-to-end analytics

ParameterDescription
uuidUnique event identifier by which the duplicated event can be filtered
dataContains information about a specific entity with which the event is associated

Criteo

Google Analytics/End-to-end analytics

ParameterDescription
DayFor which day the data is transmitted
DisplaysNumber of times your Criteo ad is displayed to a user on publishers’ websites
ClicksNumber of times that your Criteo ads have been clicked
AdvertiserCostTotal cost of your campaigns

Instagram Ads

Google Analytics/End-to-end analytics

ParameterDescription
clicksThe number of clicks on your ads
ad_nameThe name of the ad you’re viewing in reporting
ad_idThe unique ID of the ad you’re viewing in reporting
adset_idThe unique ID of the ad set you’re viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting
campaign_nameThe name of the ad campaign you’re viewing in reporting. Your campaign contains ad sets and ads
impressionsFields to be retrieved. Default behavior is to return impressions and spend

Facebook Ads

Google Analytics/End-to-end analytics

ParameterDescription
clicksThe number of clicks on your ads
ad_nameThe name of the ad you’re viewing in reporting
ad_idThe unique ID of the ad you’re viewing in reporting
adset_idThe unique ID of the ad set you’re viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting
campaign_nameThe name of the ad campaign you’re viewing in reporting. Your campaign contains ad sets and ads
impressionsFields to be retrieved. Default behavior is to return impressions and spend

Google Data Studio

ParameterTitleDescription
ad_idID объявленияUnique ad ID
preview_shareable_linkPreview shareable linkA link that enables users to preview ads in different placements
account_currencyВалюта аккаунтаCurrency that is used by your ad account
reachОхват за деньThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.
unique_reach_from_apiОхватThe number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.
inline_post_engagementInline post engagementThe total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.